Hannaford Haiku

Your aisles are huge

You sell makeup and red wine

You don't stink like Met.

Watched that Princess Diana secret tapes special on NBC tonight. I love how she uses the word "ghastly." It must be a British thing. If you use that word here you sound melodramatic. I like it though. I think I'll start trying to use it.

I've had a wicked head cold the past four days and it just won't give up. I've been taking Tylenol Cold, the daytime formula. It totally dries out my whole head for a few hours and makes my mouth tickle. Yuck.

My marketing reading made me laugh today:

People usually do not buy products that remind them of their shortcomings. Gillette's For Oily Hair Only shampoo flopped because people did not want to confess that they had greasy hair; nor do they wish to advertise their faults and foibles to other people by carrying such products in their grocery carts. Ha! I picture someone with a bottle of this stuff in their cart, covering it with a bag of frozen peas or something. This made me laugh too: Some products are too different from the products, services or experiences consumers normally purchase. You can tell that some innovative products are doomed as soon as you hear their names: Toaster Eggs, Cucumber Antiperspirant spray, Health-Sea Sea Sausage. From Kotler/Marketing Management 11E, but adapted from What Were They Thinking? I think I need to read that book...